Client Work in the AI Age: Valentine’s Pet Portraits Case Study

Meta Description: From client request to live Squarespace page in one session - a complete marketing campaign for custom pet portrait slate coasters.

Client: Universal Light Creations (Karen Stone) Product: Custom laser-engraved pet portraits on natural slate coasters Campaign: Valentine’s Day 2025 Live URL: universallightcreations.com/holiday-specials

This is a case study of AI-assisted client work. From initial request to live deployment, one working session.

The Brief

Karen makes handcrafted laser-engraved items. For Valentine’s Day, she wanted to promote custom pet portrait coasters:

• Shapes available: Heart, circle, square
• Pricing: $20 single + $2.99 shipping, $35 for two copies + $3.99 shipping
• Target: Pet owners wanting personalized Valentine’s gifts
• Deadline messaging: Order by February 7th for Valentine’s delivery
• Payment: Square checkout links

She provided four product images showing completed work.

Deliverables Created

1. Embeddable Landing Page

A complete, self-contained HTML page designed to embed in Squarespace:

Sections included:

• Hero with Valentine’s theme and tagline
• “Honor the Love of Your Furry Friend” intro
• Product gallery (3 example images)
• Shape selector with visual icons
• Pricing cards with integrated Square buy buttons
• “Perfect For All Your Furry Friends” - pet types list
• “Why Choose a Laser-Engraved Slate Coaster?” - 4 feature cards
• “How to Order” - 4-step process
• Deadline urgency banner
• Contact footer with Facebook link

Technical details:

• Self-contained CSS (.valentines-block namespace prevents conflicts)
• Squarespace CDN image URLs pre-populated
• Mobile-responsive design
• Square payment buttons with branded colors

2. Print Flyer

8.5x11 PDF-ready HTML for local distribution:

• Product showcase images
• Shape options
• Pricing display
• QR codes linking directly to Square checkout
• Valentine’s themed design
• Order deadline prominently displayed

3. Facebook Posts

5 ready-to-post social media entries:

1. Launch announcement - Product intro with pricing
2. Pet types showcase - Dogs, cats, horses, all pets welcome
3. Memorial angle - Rainbow bridge messaging for lost pets
4. Gift positioning - Perfect for pet lovers in your life
5. Urgency post - Order deadline reminder

Each includes suggested images and hashtags.

4. Payment Integration

Two Square checkout links configured:

• Single coaster ($22.99 total): square.link/u/4GNqyjhm
• Two coasters ($38.99 total): square.link/u/FXNz45cR

QR codes generated for print materials pointing to these links.

The Process

Step 1: Reference gathering

• Found previous Christmas coasters project in client folder
• Identified existing patterns and brand elements
• Reviewed Karen’s website structure

Step 2: Asset organization

• Product images uploaded to /valentines-day-2025/assets/
• QR code images added when Square links were created
• Documented file structure in README

Step 3: Content creation

• Landing page with all sections
• Print flyer with QR codes
• Facebook posts with scheduling suggestions
• Squarespace embed version (clean, no instructions)

Step 4: Squarespace deployment

• Identified existing “Specials” page in Karen’s site navigation
• Images uploaded to Squarespace Media Library
• Image URLs updated in embed code
• Code block added to Specials page

Step 5: Iteration

• Fixed QR code filename (was vd-30, actual file was vd-20)
• Adjusted button colors for better contrast
• Changed “portrait” to “slate coaster” throughout
• Reordered steps: pick shape → pay → upload photo → receive

Files Delivered

valentines-day-2025/
├── landing-page.html          # Standalone landing page
├── flyer-print.html           # 8.5x11 print flyer
├── facebook-posts.md          # 5 social media posts
├── squarespace-embed.html     # Full embed with instructions
├── squarespace-embed-clean.html # Clean version for Squarespace
├── README.md                  # Project documentation
└── assets/
    ├── Example1.jpeg          # Serenity dog portrait
    ├── image2.jpeg            # Multiple pets example
    ├── Example3.jpeg          # Three portraits
    ├── Shapes.jpeg            # Available shapes
    ├── checkout-link-qr-code-vd-20.png  # Single QR
    └── checkout-link-qr-code-vd-35.png  # Double QR

Project Tracking

Linear issue SAPB-50 created to track the client work:

• All deliverables documented
• Pricing confirmed with client
• Deployment verified

Time Analysis

If done manually (estimated):

• Landing page design: 4-6 hours
• Print flyer design: 2-3 hours
• Social media content: 1-2 hours
• Squarespace integration: 1-2 hours
• Total: 8-13 hours

With AI assistance (actual):

• Initial creation: Background task while working
• Review and iteration: 30 minutes
• Deployment: 15 minutes
• Total active time: ~45 minutes

This isn’t about replacing design skills. It’s about scaling execution capacity.

Key Learnings

1. Reference materials matter Having previous client work (Christmas coasters) provided structural templates and brand consistency.

2. Iterative refinement is fast Small changes (“fix the button color”, “update the pricing”) take seconds, not hours.

3. Squarespace embed limitations Can’t create sub-pages under Store pages. Had to use existing “Specials” page in navigation.

4. QR code workflow Client creates Square payment links → downloads QR codes → provides to project. Keep filenames consistent.

5. Self-contained CSS is essential Namespacing all styles under .valentines-block prevented conflicts with Squarespace’s theme.

Result

Live at: universallightcreations.com/holiday-specials

Complete marketing campaign ready for Valentine’s Day. Karen can focus on making coasters, not marketing materials.

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This is what AI-augmented client work looks like. Not replacing creativity - multiplying capacity.